| Titulo | Playlists for Life |
| Agência | Y&R Praha |
| Campanha | Playlists for Life |
| Anunciante | Doctors Without Borders |
| Marca | Doctors Without Borders |
| Data da primeira Transmissão/Publicação | 2016 / 4 |
| Sector Empresarial | Instituições, organizações não governamentais |
| Filosofia | This year, the Czech branch of Doctors Without Borders has decided to use the power of music to raise awareness about the daily challenges they face to help people around the world, and ask for support. In partnership with Universal Music and Spotify, Y&R Prague have created #PlaylistsForLife: the first Playlists where songs compose the brand message. Kanye West, Beyoncé, Daft Punk, U2, and many of the world’s biggest artists appear together on these playlists. Doctors Without Borders are confident that the power of music will encourage people to spread this message of hope and that ultimately, it will help save the lives of many around the world. |
| Tipo de Mídia | Interatividade |
| Comprimento | |
| Managing Director | Tomas Dvorak |
| Director executivo criativo | Tereza Sverakova |
| Copywriter | Santiago Cosme |
| Director de arte | Atila Martins |
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