Titulo | McHive: The World's Smallest McDonald's |
Agência | DDB Oslo AS |
Campanha | McHive |
Anunciante | McDonald's |
Marca | McDonald's |
Data da primeira Transmissão/Publicação | 2019 |
Sector Empresarial | Restaurantes e comida rápida |
Legenda | Big enough to make a difference |
História | Some McDonald’s franchisees in Sweden have beehives on the rooftops of their restaurants; a growing initiative that McDonald’s is scaling up. To honour the initiative and spread the word, the agency designed and produced a fully functioning beehive in the shape of a tiny McDonald’s restaurant, with room for over 20,000 guests. The tiny restaurant with a big purpose made people around the world put social media pressure on their local McDonald’s to adopt the initiative. |
Tipo de Mídia | Case Study |
Comprimento | |
Chief Creative Officer | Andreas Dahlqvist |
Redator | Petter Dixelius |
Director de arte | Joel Ekstrand |
Account Manager | Stina Nyberg |
Senior Client Director | Jens Welin |
Senior Client Manager | Jeanette Ytterman |
Director de arte | Joel Ekstrand |
Redator | Petter Dixelius |
Client Manager | Stina Nyberg |
Creative Producer | Tobias Bergenwall |
Designer gráfico | Daniel Liljas |
Designer gráfico | Fredrik Kjellström |
Communication Planner | Jesper Andersson |
Social Media and Content Manager | Jonas Eriksson |
Social Media Strategist | Kevin Beaulier |
PR Director | Susanne Johansson |
Designer | Nicklas Nilsson |
Fotógrafo | Christian Björnerhag |
Grade | Christian Björnerhag |
Fotógrafo | Natan Gullström |
Fotógrafo | Olle Lindblom |
Editor | Natan Gullström |
Post-production Producer | Denice Heurlin |
Marketing Director | Christoffer Rönnblad |
Senior Marketing Manager | Lisa Palm Danielsson |
Marketing Manager | Selma Felic |
Project Manager | Annakarin Lewald |