| Titulo | Power Of a Coin |
| Agência | Accenture Song (formerly Kolle Rebbe) |
| Campanha | Power Of a Coin |
| Anunciante | Bischöfliches Hilfswerk Misereor |
| Marca | Misereor |
| Data da primeira Transmissão/Publicação | 2012 / 1 |
| Sector Empresarial | Acções caridade, fundações, voluntariado |
| História | "The Power Of A Coin" -- a billboard that has been redesigned to be an interactive donation box. When 2 euros are donated directly on the billboard, the various MISEREOR aid projects visually come to life. A built-in camera takes a photo of the donor, which he can post on Facebook and then share information about the promotion. This enabled MISEREOR to start up a dialogue with people online too. |
| Tipo de Mídia | Case Study |
| Director de arte | Matthias Grotter |
| Executivo de contas | Jan Kowalsky |
| Director criativo | Rolf Leger |
| Director de arte | Felix Schulz |
| Redator | Sascha Petersen |
| Creative Director Online | Matthias Erb |
| Production Manager | Thomas Beecken |
| Illustrator | Bomboland |
| Interactive Development | Tom Schallberger |
| Executivo de contas | Jessica Gustafsson |
| Executivo de contas | Guido Block |
| Web Developer | Wadim Filippov |
| Art Buyer | Emanuel Mugrauer |
| Art Buyer | Katja Sluyter |
| Editor | Monika Hütter |