Titulo | Under Armour Rugby |
Agência | WE ARE Pi |
Campanha | Under Armour Rugby |
Anunciante | Under Armour |
Marca | Under Armour |
Data da primeira Transmissão/Publicação | 2015 / 8 |
Sector Empresarial | Vestuário, moda e calçado |
História | The 30m long vessel transported a huge image of Welsh Rugby Union (WRU) players Jamie Roberts and Leigh Halfpenny, accompanied by fellow Home Nations representatives James Haskell (England), Jordi Murphy (Ireland), Drew Mitchell (Australia) and Canadian Jamie Cudmore, displayed across eight shipping containers. As it passed down the Thames and under Tower Bridge, the mural - which originally showed the players in country colours - was ‘ripped’ to reveal the Armour baselayer. The creative demonstrates Under Armour's commitment to making all athletes better, regardless of nation or team represented. |
Tipo de Mídia | Exterior |
Director de publicidade | Christopher Carroll |
Director de publicidade | Michael Taylor |
Director de publicidade | Mairead Van Gils |
Managing Diretor | Alex Bennett Grant |
Managing Partner | Patrick Garvey |
Director criativo | Barney Hobson |
Director criativo | Rick Chant |
Director de arte | Roberto Gabián González |
Redator | Joao Valente |
Diretor de Estratégia | Jessica Perri |
Estrategista | Andrea Van Den Bos |
Designer | Kaz Salemink |
Producer | Kimia Farshidzad |
Production Assistant | Ekaterina Golovkina |
Project Manager | Ambar Surastri |
Account Manager | Sam Speed |
Produtora | Cinq Etoiles |
Fotógrafo | Denis Rouvre |
Guarda-roupa/estilista | Dan Blake |
Make-Up Artist | Melodie Evrard |
Model Making | Pascal Batteux |
Producer | Charly Forin |
Production Coordinator | Cathlène Vieira |
Retocador digital | Julien Paris |