Zoku - "Zoku - A Thriving Neighborhood for Global Nomads"

WE ARE Pi

WE ARE Pi Amsterdam, Países Baixos

11463

Marca: Zoku
País: Países Baixos

Anunciante: The Future Laboratory

Titulo	Zoku - A Thriving Neighborhood for Global Nomads
Agência	WE ARE Pi
Campanha	Zoku - A Thriving Neighborhood for Global Nomads
Anunciante	The Future Laboratory
Marca	Zoku
Data da primeira Transmissão/Publicação	2015 / 5
Sector Empresarial	Hotéis e resorts
Legenda	A Thriving Neighborhood for Global Nomads
História	Zoku was created for global nomads, the new generation of business travellers whose professional lives take them all over the world. Its design and vision will disrupt our notion of the hotel room as we know it today with its home-office hybrid concept. It’s what people like us, who work in the creative industries, have been waiting for!
Filosofia	The big innovation is the Zoku Loft, which shifts the focus from the bed to the living and work space. The central feature of the room will be a four-person table that can be used to dine, work and entertain, or just hang out. The smart loft interiors are customisable and feature an elevated loft-style sleeping space accessed by a retractable staircase. Zoku describe it as hybrid-living meets compact-living - living large in a small space. Value innovation and guest-centric design are the most profound fundamentals for Zoku, which creates an interesting alternative to the offers of the traditional, non-social long-stay options available at the moment. Amsterdam-based creative agency WE ARE Pi created Zoku’s visual identity and the brand film that introduces the revolutionary Zoku Loft by announcing the end of the hotel room. The Zoku concept is the result of extensive crowdsourcing and research efforts by the team and futures consultancy The Future Laboratory. Designed in collaboration with Concrete, the award-winning interior design and architecture agency, Zoku will be a relaxed place to live, work and socialise with like-minded people while getting wired into the city. The first Zoku will open in Amsterdam in Autumn 2015, with the team aiming for a fast international rollout of Zokus in the world’s most creative cities, including Paris, London and Berlin. All Zokus will have open-plan communal living and co-working spaces, to facilitate social interaction and more formal meetings.
Tipo de Mídia	Televisão
Comprimento	53 seconds
Managing Diretor	Alex Bennett Grant
Partner	Patrick Garvey
Diretor de Estratégia	Jessica Perri
Estrategista	Andrea Van Den Bos
Director executivo criativo	Rick Chant
Director executivo criativo	Barney Hobson
Creative Design Director	Nessim Higson
Director de arte	Kaz Salemink
Account Manager	Sam Speed
Executivo de contas	Hollie Beever
Produtor executivo	Kimia Farshidzad
Project Manager	Ambar Surastri
Fotógrafo	Bill Tanaka
1st Assistant	Collin Hill
Art Director/ Props	Meike Sier
Catering	Nanja Theus
Editor	Sanne van Hecke
Animação	Joe Flemming
VO Artist (Intervoiceover)	Jason Huggings
Music and Sound Design (Toolbox)	Michael Kneebone