| Titulo | Flood |
| Agência |
LMO Advertising
|
| Campanha |
Citizen Soldiers
|
| Anunciante |
Army National Guard
|
| Marca |
National Guard
|
| Data da primeira Transmissão/Publicação |
2011 / 8
|
| Sector Empresarial | Governo e outras instituições
|
| Legenda | I remember the moment. |
| Filosofia | Mikael Salomon of bi-coastal Original has directed a new, national advertising campaign for the Army National Guard and Washington D.C. agency LM&O highlighting the Guard’s role in aiding victims of natural disasters. A continuance of LM&O’s groundbreaking “Citizen Soldier” campaign, the three spots feature spectacular reenactments depicting Guardsmen (played by actual members of the Guard) saving lives in the aftermaths of a hurricane, a tornado and a forest fire. |
| Problema | Reenact a rescue of flood victims in the aftermath of a hurricane. |
| Resultado | The production of the commercials was a major undertaking and included six days of shooting at Camp Roberts, near Pismo Beach in central California, and Joint Forces Training Base, near Long Beach. A variety of sophisticated military machinery was employed in the production. For a rescue sequence that appears in the hurricane spot, a Black Hawk helicopter was placed on top of a giant, custom-built gimble to simulate flight. For long shots, Salomon captured aerial footage of a suburban neighborhood with talent, standing on rooftops, but the flood waters, however, were added in post. |
| Tipo de Mídia |
Televisão
|
| Mercado | Estados Unidos |
| Editor |
Jonathan Del Gatto
|
| Pós-produção |
Foundation
|
| Produtor executivo |
Marc Lasko
|
| Realizador |
Mikael Salomon
|
| Produtora |
Original
|
| Produtor da agência |
Jack Noone
|
| Executivo de contas |
Jordan Rix
|
| Executivo de contas |
Mariam Djavadi
|
| Director de contas |
Jessica Boyle
|
| Director assistente criativo |
Jeff Wright
|
| Director assistente criativo |
Adam Chism
|
| Director criativo |
Dave Marinaccio
|