| Titulo | Tanker |
| Agência |
Sherry Matthews Advocacy Marketing
|
| Campanha |
Tanker
|
| Anunciante |
Austin/Travis County Health and Human Services
|
| Marca |
Live Tobacco-Free Austin
|
| Data da primeira Transmissão/Publicação |
2011 / 8
|
| Sector Empresarial | Consciencialização social sobre drogas / álcool / tabaco
|
| Legenda | Live Tobacco-Free Austin |
| Filosofia | A new public service campaign for Austin, Texas’ Live Tobacco-Free program makes the point that secondhand smoke is a danger wherever it occurs, indoors or out. Conceived by Sherry Matthews Advocacy Marketing, Austin, and directed by Scott McCullough, the new 30-second spot, in English and Spanish versions, shows a large tanker truck driving through Austin as a worker in a haz-mat suit sprays unsuspecting residents with thick, billowy clouds of noxious fumes. People at an outdoor restaurant, kids playing in a park and pedestrians strolling along a path react in horror and disgust as they are enveloped by the sooty smoke. The voiceover notes that secondhand cigarette smoke contains 7,000 chemicals, many harmful to humans, and directs consumers to the Live Tobacco-Free Austin website for more information. |
| Problema | Sherry Matthews executive creative director Charles Webre says that the dangers of secondhand smoke in outdoor environments has never before been the target of a public service campaign. “We’re covering new ground,” he notes. “People are aware that secondhand smoke is dangerous, but they often don’t think of it as a problem outside the context of an enclosed, indoor environment.” |
| Resultado | For the production of the spot, Sherry Matthews had a large tanker truck emblazoned with the words “Cigarette Smoke.” The tanker truck builds on one of the agency’s earlier anti-smoking initiatives, where they converted a recreational trailer into a giant ashtray to capitalize on the current popularity of food trucks in Austin. The “Ashtrayler” appears at festivals and other public events in Austin and provides people with information about quitting smoking. |
| Tipo de Mídia |
Televisão
|
| Colorização |
Steve Franco
|
| Editor |
Walker Schupp
|
| Produtora |
Reveal Productions
|
| Producer |
Bill Pridham
|
| Realizador |
Scott McCullough
|
| Produtor da agência |
Margaret Moore
|
| Director de contas |
Gwen Williams
|
| Director criativo |
Wally Williams
|
| Criativo / Direção de arte |
Charles Webre
|