Smart - "Guess the Car - The blind test"

BBDO Berlin

BBDO Berlin Berlin, Alemanha

17800

Titulo	Guess the Car - The blind test
Agência	BBDO Berlin
Campanha	Guess the car - The blind test
Anunciante	Daimler AG
Marca	Smart
Data da primeira Transmissão/Publicação	2014 / 5
Produto	Fortwo
Sector Empresarial	Automóveis pequenos e compactos
Legenda	Small outside. Big inside
História	The smart fortwo has a spacious interior – despite its compact length of only 2,69 m. This has been proven in a blind test BBDO Berlin carried out in the city centre of Hamburg. Clueless pedestrians were asked to guess the car they were seated in – in the dark black box. The results speak for themselves: the test persons, unable to see inside the black box, believed they sat in a much larger car – and were surprised after the lights went on. The blind test “Guess the car” demonstrates that the smart fortwo isn’t only unbeatable in inner city traffic and parking, but also offers a huge and comfortable interior in spite of its small size. The spectacular action was filmed with special infrared cameras.
Tipo de Mídia	Viral
Comprimento	96 seconds
Director de publicidade	Michael Schaller
Director de publicidade	Markus Zeller
Equipa criativa	Jan Harbeck
Equipa criativa	Lukas Liske
Equipa criativa	Daniel Schweinzer
Equipa criativa	Ton Hollander
Realizador	Daniel Schmidt
Produtora	Markenfilm Crossing GmbH