| Titulo | Switch Off |
| Agência | Leo Burnett Madrid |
| Campanha | Switch Off |
| Anunciante | Procter & Gamble |
| Marca | Bounce |
| Posted | Julho 2011 |
| Sector Empresarial | Produtos para a casa e de manutenção |
| Filosofia | The message had to be simple and direct, so the consumer would understand.Winter is one of the most complicated times for the clothes. Clothes get full of static, which besides being uncomfortable, destroys the fabric of the clothes. We wanted to communicate a simple message, with Bounce your clothes won't have static. |
| Resultado | People easily recognized the message and had fun with such a simple campaign. |
| Tipo de Mídia | Packaging, marcas e design |
| Director executivo criativo | Chacho Puebla |
| Director criativo | Paulo Arêas |
| Director criativo | Francisco Cassis |
| Director de arte | Pouline Atencio |
| Redator | Roberto Luque |
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