Benedict Pringle
New Business Director & Board Account Director at AMV BBDO
London, Reino Unido
TituloEuro 2020: England V Denmark
Agência
Campanha Euro 2020
Anunciante News Corp UK
Marca The Sun
Data da primeira Transmissão/Publicação 2021 / 7
Sector Empresarial Jornais, revistas e livros
História THE sneaky Danes tried to catch out The Sun with a surprise raid but unlike old English King Ethelred The Unready we were, um, ready. Danish red-top B.T. took out an advert in this newspaper which shows a horde of angry-looking Vikings in front of their white on red flag with the caption: “We’re coming home.” But their stunt spectacularly backfired as we launched a swift counter-strike and placed a full page advertisement in their paper. Our advert — using Danish bacon shaped as an England flag — says: “We’re having you for breakfast.” B.T. was glorifying the Viking raids which started in the late 8th Century and terrorised England for 300 years. Many English kings — including the hapless Ethelred who ruled from 978 to 1013 — were chastised for being unable to put a defence up against them. Meanwhile, The Sun’s soothsaying wonder pooch yesterday backed England to bring home the bacon. Cockapoo Willow has correctly predicted all but one of England’s matches. She munched on Bratwurst ahead of the 2-0 win over Germany and snacked on a chicken Kiev as we thumped Ukraine 4-0. And she’s been homing in on a rasher or two in Baildon, West Yorks, before tonight’s clash.
Tipo de Mídia Publicidade em jornais
Marketing Director The Sun
Equipa criativa
Equipa criativa
Equipa criativa
Designer
Artworking
General Manager
Managing Diretor
Senior Account Director
Media Lead
Planejador de Mídia
Planejador de Mídia

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