DirecTV Sports - "Mini Varsky"

Ogilvy Argentina

Ogilvy Argentina Buenos Aires, Argentina

Prêmios

13124

Marca: DirecTV Sports
País: Argentina

Anunciante: DirecTV, Inc.

Titulo	Mini Varsky
Agência	Ogilvy Argentina
Campanha	Mini Varsky
Anunciante	DirecTV, Inc.
Marca	DirecTV Sports
Data da primeira Transmissão/Publicação	2018 / 6
Sector Empresarial	Programas e canais de televisão e rádio
Legenda	Mini Varsky
História	The World Cup strikes again and DIRECTV needs to generate an appealing activation based on its differential: its content and expert journalists, through situations that establish a link between their target and the brand.The insight: The annoyance generated by those who know nothing about football making the foolish comments while watching it.We summoned the most recognized sports journalist and influencer in Latin America: Juan Pablo Varsky. Together with him we created the MINI VARSKY: a special device so those people who do not know anything about football would be able to talk like real football experts. This device replicates in real time Juan Pablo Varsky´s tweets directly into the ears of those football ignorants.All our audience had to do was tag their football ignorant friends with #minivarsky in order to participate and win a Mini Varsky
Tipo de Mídia	Interatividade
Comprimento	117 seconds
Director executivo criativo	Maximiliano Maddalena
Director criativo	Alejandro Blanc
Director criativo	Sebastian Graccioli
Redator	Facundo Alvarez
Redator	Marcela Pacheco
Director de arte	Sebastián Cestaro
Director de arte	Alan Wesley
Director de arte	Javier Biondo
Produtora	ORUGA CINE
Realizador	Fede Russo
Producer	Ioni Borisonik
Produtor da agência	Estefania Iselli
Produtor da agência	Gastón Sueiro
Produtor da agência	Viviana Simone.