| Titulo | Martin Luther King |
| Agência | Ogilvy South Africa |
| Campanha | Eyes |
| Anunciante | Bookdealers |
| Marca | Bookdealers |
| Data da primeira Transmissão/Publicação | 2011 / 5 |
| Sector Empresarial | Outros |
| Legenda | Biographies |
| Filosofia | In order to drive customers to books that they may not have considered before, Bookdealers created in-store posters to promote specific sections – like this one for Biographies. It shows that reading a biography is like being inside someone else’s head, looking at the world through their eyes. |
| Tipo de Mídia | Poster |
| Art Buyer | Mare Hofmeyr |
| Retocador digital | Ryan Greig |
| Stock de fotografia | Corbis Images/Great Stock |
| Fotógrafo | David Prior |
| Director de arte | Marion Bryan |
| Redator | Gary du Toit |
| Director criativo | Mike Martin |
| Director criativo | bridget johnson |
| Director executivo criativo | Fran Luckin |
| Stock Fotografia | Yousuf Karsh, Camera Press London |
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