Dove - "Cinthia"

LOLA MullenLowe

LOLA MullenLowe Madrid, Espanha

3139

Esse anúncio faz parte da Coleção ACT Responsible

Marca: Dove
País: Espanha

Anunciante: Unilever

Titulo	Cinthia
Agência	LOLA MullenLowe
Campanha	Real Virtual Beauty
Anunciante	Unilever
Marca	Dove
Data da primeira Transmissão/Publicação	2022 / 9
Sector Empresarial	Saúde, higiene e produtos farmacêuticos
Filosofia	Dove enters the world of gaming with the global launch of Real Virtual Beauty, a campaign by LOLA MullenLowe that challenges the representation of women in games, supported by allies across the industry including Epic Games’ Unreal Engine’s education team and Women in Games. The campaign was inspired by a new research study from Dove, in association with Women in Games, showing that 60% of girls and 62% of women feel misrepresented in games, with over one third of young girls' self-esteem being negatively impacted by the current lack of diversity across avatar characters Dove and LOLA MullenLowe created a series of avatars inspired by real women that portray a diverse mix of real beauty with each of them delivering a message to challenge why they are not being represented with the call to action, ‘Let’s make virtual beauty, real’. The launch of Real Virtual Beauty comes with a series of commitments and actions in partnership with Epic Games and Unreal Engine, like the Real Beauty in Games Training Programme that will help to broaden beauty representation and redefine how women and girls are symbolised in games. In parallel, Dove is equipping the next generation of creators and players with the tools to build self- esteem and body confidence through the launch of SuperU Story, the world’s first Roblox experience - in partnership with Toya. The campaign launched at the EGX gaming event in London and is supported by an outdoor and social targeted campaign.
Tipo de Mídia	Interatividade
Comprimento	20 seconds
Mercado	Argentina, Reino Unido
Director de publicidade	Alix Colin
Director de publicidade	Amalie Thompson
Director de publicidade	Edoardo Briola
Director de publicidade	Leandro Barreto
Director de publicidade	Sarah Potter
Director de publicidade	Lynsey Smith
Director de publicidade	Firdaous ElHonsali
Director de publicidade	Alessandro Manfredi
Director executivo criativo	Tomás Ostiglia
Managing Diretor	Tom Elliston
Director criativo	Jorge Zacher
Director criativo	Kevin Cabuli
Digital Creative Director	María García Campos
Director de arte	Gines Gomez
Director de arte	Pedro Mezzini
Redator	Joaquín Cuadrado
Redator	Kiki Holshuijsen
Redator	Borja López Marco
Redator	Augusto Callegari
Global Account Director	Bárbara de la Plaza
Global Account Director	Flora Bell
Chefe de produção	Felipe Calviño
Produtor	Marina Saro
Produtor	Jorge Saade
Planning	Juan Luis Fernández
Produtora	Tungsteno Films
Realizador	Pedro Maccarone
Produtor executivo	José Bustos
3D Modeler	José Alberto Müller
Animação	Nicolás Requena
3D Artist	Maxi Falcone
Illustrator	Lucas Panda
Compositor	Pedro Maccarone
Director de arte	Alvaro Ortega Bianchi
Stills Producer	José Bustos
Backstage & interviews	Tadeo Reyes-Alejandro Bejarano
Make-Up Artist	Pato Vrdoljak
Still photographer	Ivanna Mazza