RSEQ - "Don't start smoking (boy)"

hoffman

hoffman Montreal, Canadá

1048

Titulo	Don't start smoking (boy)
Agência	hoffman
Campanha	Don't start smoking
Anunciante	Réseau du sport étudiant du Québec
Marca	RSEQ
Data da primeira Transmissão/Publicação	2021 / 5
Sector Empresarial	Consciencialização social sobre drogas / álcool / tabaco
Legenda	Don't start smoking
História	The smoking prevention campaign was produced for the Réseau du sport étudiant du Québec. The media campaign aimed to convince kids 11 to 15 years old to not smoke. The project revealed the harmful effects and awakened a critical sense when dealing with tobacco products in an effort to transform a social norm. The best way to not smoke is to never start. In focus groups, young people told us that they want to be exposed to the real consequences in order to make up their own minds. It was on that premise that we decided to give the campaign a very direct tone.
Tipo de Mídia	Interatividade
Comprimento	15 seconds
Mais Informações	https://commencepasafumer.ca/en
Redator	Étienne Bastien
Director criativo	Patrick Béland
Director de arte	Thomas Li Vigni
Produção	One Chuck Production
Produtor	Marie-Luce Lessard
Director de fotografia	Charles Trinque