Frontline19 - "Sicker Than The Patients"

adam&eveDDB

adam&eveDDB London, Reino Unido

281

Esse anúncio faz parte da Coleção ACT Responsible

Marca: Frontline19
País: Reino Unido

Anunciante: Frontline19

Titulo	Sicker Than The Patients
Agência	adam&eveDDB
Campanha	Sicker Than The Patients
Anunciante	Frontline19
Marca	Frontline19
Data da primeira Transmissão/Publicação	2024 / 4
Sector Empresarial	Acções caridade, fundações, voluntariado
História	A 2-minute spot shows CCTV footage of different NHS workers breaking down in moments when they believe they are alone and nobody can witness their true emotional state. We see workers putting on a brave face and getting back to work as if nothing is wrong - an upsetting reality which emphasises how the need for support is more urgent than ever. The film ends with an appeal to donate to Frontline19 so that they can provide the support NHS workers desperately need.
Filosofia	With over half of NHS workers suffering from poor mental health * and with one in four NHS staff having considered suicide **, the new campaign underlines how, in many cases, NHS staff are sicker than the patients they are treating. As recent statistics reveal the staggering rise in mental health problems amongst healthcare workers, ‘Sicker Than The Patients’ aims to drive donations for Frontline19’s counselling services, so the charity can continue to extend emotional support to as many affected NHS workers as possible - whilst also moving NHS welfare up the public agenda at the next general election. It follows the D&AD Black Pencil-winning campaign Hopeline19, which saw adam&eveDDB launch a free phone line dedicated to thanking NHS and frontline staff for their strength and support during the pandemic.
Tipo de Mídia	Televisão e Cinema
Comprimento	120 seconds
Auditivo	750mph
Empresa de produção	Tenthree
Chief Creative Officer	Richard Brim
Director executivo criativo	Ant Nelson
Director executivo criativo	Mike Sutherland
Director criativo	Richard Gayton
Director criativo	Darren Beresford
Redator	Darren Beresford
Chief Executive Officer (CEO)	Miranda Hipwell
Director de arte	Richard Gayton
Head of Integrated Production	Nikki Cramphorn
Assistant Producer	Holly Wormleighton
Impressão	Jaki Jo Hannan
Creative Excellence Manager	Cassie Bodaly
Project Director	Andrea Kenyon
Chief Strategy Officer	Martin Beverley
Head Of Planning	Will Grundy
Diretor dos Negócios	Adam Patel
Director de contas	Renee James
Project Manager	Josie Shand
Legal	Candice Macleod
Legal	Tom Campbell
PR Executive	Shehneal Dhaliwal
PR Assistant	Femke Pusey
Account Manager	Lydia Bauer
Business Affairs Manager	Edan Cummins
Produtora	Morton Jankel Zander (MJZ)
Realizador	Henry Hobson
Director de fotografia	Ben Seresin
Produtor	Lucy Jones
Chefe de produção	Lucy Jones
Produtor executivo	Lindsay Turnham
Production Manager	Dulcie Menzie
Sound Recordist	Paddy Owen
Designer de produção	Sophie Becher
Hair	Natasha Lawes
Assistant Director	Jim Cole
Gaffer	Niko Kalermarakis
Costume	Rebecca Rich
Sound Designer	Sam Ashwell
Mix	Sam Ashwell
Editor	stephen dunne
Editor	Billy Mead
Auditivo	Olivia Ray
Auditivo	Carla Thomas
Assistant Director	Jules Bayer-Crier
Offline Editor	Rachel Goodger