SANTÉ PUBLIQUE FRANCE - "We, the Lovers"

BABEL

BABEL Paris, França

1108

Titulo	We, the Lovers
Agência	BABEL
Campanha	WE, THE LOVERS
Anunciante	Santé Publique France
Marca	SANTÉ PUBLIQUE FRANCE
Data da primeira Transmissão/Publicação	2021 / 11
Produto	LGBTQ+
Sector Empresarial	Instituições, organizações não governamentais
História	The campaign portrays LGBTQ+ love stories. It aims at representing LGBTQ+ community members and their daily challenges - due to the discrimination they face.“We, the lovers” is a song from Jean-Claude Pascal, who is mostly known in France as a war hero. He won the 1961 Eurovision with this song, but at the time, no one knew the true meaning of its lyrics. This song was actually about the hidden homosexual love story he was living at the time. The film was made to match the lyrics, and that is why we decided to name it “We, the lovers”.The film manages to tell multiple moving love stories while making its viewers realize the urge to accept all sexual orientation and genders. The slogan appeals to the viewers and reminds them of their crucial role: “In the face of intolerance, we can all make a difference”.
Tipo de Mídia	Case Study
Comprimento	121 seconds
Director criativo	Jean-Laurent Py
Director criativo	Laurent Nuyen
Director de arte	Louis Grzeskowiak
Redator	Cédric Hamelin
Head of TV	Jeanne Halfon
Realizador	Lucy Luscombe
Produção	Caviar London
Pós produção	FIRM
Produção de som	Circonflex