| Titulo | Fake Readers |
| Agência | Saatchi & Saatchi Dubai |
| Campanha | Offset Boxset |
| Anunciante | Kinokuniya Bookstores |
| Marca | Kinokuniya Bookstores |
| Posted | Março 2024 |
| Sector Empresarial | Drogarias, lojas especializadas |
| História | Every second of social media generates carbon emissions. But every second of reading doesn’t. That’s why we launched the Offset Boxset - designed to show how every second of reading can save the planet. For instance, if you spend 14 hours on social media, you generate 1 kilo of co2eq. Our 1-kilo boxset, had books with the exact reading time required to reduce it. People could choose to reduce 1,2,3 or 4 kilos of co2eq. We also teamed up with Sacred Groves, an organization that works to protect forests. Buying a 1-kilo boxset would help preserve 10sq. ft of forest. This partnership meant that readers could now become guardians of the forest. |
| Tipo de Mídia | Case Study |
| Comprimento | |
| Chief Creative Officer | Sébastien Boutebel |
| Director executivo criativo | Gautam Wadher |
| Director criativo | Alok Mohan |
| Director assistente criativo | Eduardo Cesar |
| Director assistente criativo | Gabriel Felde |
| Redator | Rebecca Ann Menezes |
| Editor | Joao Xavier |
| Chief Executive Officer (CEO) | Bassel Kakish |
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