Sandra Azedo
Portuguese at OgilvyOne Worldwide
Sao Paulo, Brasil
TituloLate Breakfast 1
Agência
Campanha Late Breakfast
Anunciante Burger King
Marca Burger King
Data da primeira Transmissão/Publicação 2023 / 4
Sector Empresarial Restaurantes e comida rápida
Legenda The most important meal of the night
Filosofia While breakfast is touted as “the most important meal to start the day,” Burger King is flipping that notion on its head to showcase how sweet breakfast is to end your night too. “Late Breakfast” by DAVID New York centers on a long-held tradition of many party-goers and night owls, grubbing on burgers and sandwiches after a late night out, but this time for breakfast.

The campaign by DAVID New York promotes the chain’s breakfast offerings, a meal that can be enjoyed in many markets from 6 AM to 10 AM. From a group of festival goers to wedding guests, “Late Breakfast” depicts real and authentic situations of all nighters that end with Burger King breakfast in the early morning.
Tipo de Mídia Imprensa e publicações
Global CCO & Partner
Global Chief Creative Officer
Chief Creative Officer
Director criativo
Director assistente criativo
Managing Diretor
Group Account Director
Supervisor de conta
Chefe de produção
Produtor da agência
Global Chief Strategy Officer
Global PR Director

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