Sony Playstation - "Mr. Lee, Tailor To Superheroes And Villains"

Leo Burnett Madrid

Leo Burnett Madrid Madrid, Espanha

4873

Titulo	Mr. Lee, Tailor To Superheroes And Villains
Agência	Leo Burnett Madrid
Campanha	Mr. Lee, Tailor To Superheroes And Villains
Anunciante	Sony Corporation of America
Marca	Sony Playstation
Posted	Julho 2011
Sector Empresarial	Organização de eventos e feiras
Filosofia	The challenge was to make a design great enough to reach fans: Comic Fans - Video Games Fans - MMO players Fans The design also had another challenge: to mix two worlds: the old fashion look of a tailor shop with a modern and cool touch of Playstation
Resultado	The Madrid shop was more successful than Gotham city's. The appointments were all filled in just a few hours and hundreds of suits were ordered. The earn media represented 4000% Return On Investment to the brand. And we are talking about news content, not advertising. "Mr. Lee´s tailor shop is our most successful launch campaign since I've been working at Playstation." Francisco Sayans. Interactive Media Manager. PlayStation.
Tipo de Mídia	Packaging, marcas e design
Director executivo criativo	Chacho Puebla
Director criativo	Juan Christmann
Director criativo	Juan Sevilla
Director de arte	Bruno Nakano
Director de arte	Juan Sevilla
Redator	Juan Christmann