GRDF - "The Big Jump"

ROSA PARIS

ROSA PARIS Paris, França

232

Marca: GRDF
País: França

Anunciante: GrDF

Titulo	The Big Jump
Titulo (língua original)	Le Grand Saut
Agência	ROSA PARIS
Campanha	The Big Jump
Anunciante	GrDF
Marca	GRDF
Data da primeira Transmissão/Publicação	2024 / 4
Sector Empresarial	Autoridades energéticas e hidráulicas
História	In the film, Jamel Debbouze arrives on set to shoot a commercial he accepted to make for green gas.Meeting with the director, he learns for the first time about the stunt he is expected to perform: a jump into the void, off a high diving board… a very high diving board, itself overlooking a cliff.
História (língua original)	Dans ce film, Jamel Debbouze se rend sur le tournage d’une publicité pour le gaz vert qu’il a accepté de soutenir. Parti à la rencontre du réalisateur, il découvre la cascade qu’il va devoir tourner : un saut dans le vide du haut d’un plongeoir de plusieurs mètres, lui-même surplombant une falaise. L’acteur, très peu visible en publicité, apporte toute sa fraîcheur, sa générosité, sa personnalité et son authenticité dans la bonne humeur communicative qui lui est propre pour faire entendre l’importance du sujet.
Filosofia	Jamel Debbouze, most well-known for his role as Lucien in Oscar-nominated Amélie, returns to advertising to support green gas. The film features sharp dialogue and a comedic staging that matches its ambition: to accelerate the decarbonization of France by drawing attention to green gas. What better way to capture the attention of a French audience than with a spectacular comedy led by one of their most beloved comedic personalities? GRDF and its partners Coénove, France Gaz Renouvelables, Professional Gas Workers, and Rosa Paris have opted for a humorous approach in their new campaign to show that they are ready to do anything – well, a lot – to generate awareness with the general public about this energy of the future. The actor, who rarely appears in ads, brings his distinctive vibrant energy, generosity, and personality to the role, delivering his lines with a contagious good humor uniquely his own to emphasize the importance of the issue. Indeed, locally produced from agricultural waste and livestock emissions, green gas plays a crucial role in the French energy landscape, enabling a seamless transition to carbon neutrality and energy independence. Today, the 674 methanation plants installed in France have a combined production capacity of 12 TWh/year, the equivalent of the annual output of more than two nuclear reactors. To raise awareness among individuals, businesses, and industries about the role of green gas in decarbonization, GRDF and its partners Coénove, France Gaz Renouvelables, Professionnels du Gaz, and ROSA PARIS launched a major advertising campaign, itself designed to respect the criteria of eco-responsible production. Launched April 28th, the campaign includes a long-form film (3 minutes) along with shorter versions of 45s, 30s, and 20s, as well as two 15s films highlighting the equipment and uses of green gas.
Filosofia (língua original)	Jamel Debbouze fait son retour en publicité pour soutenir le gaz vert. Un film avec des dialogues ciselés, une mise en scène comique qui se veut à la hauteur de son ambition : accélérer la décarbonation de la France en attirant l’attention sur le gaz vert. Pour capter l’attention des Français quoi de mieux qu’une comédie spectaculaire portée par l’une de leurs personnalités préférées ? GRDF avec ses partenaires Coénove, France Gaz Renouvelables, Professionnels du Gaz et Rosa Paris ont donc choisi une approche par l’humour pour montrer qu’ils sont prêts à tout – enfin, beaucoup – pour interpeller le grand public sur cette énergie d’avenir. En effet, produit localement à partir de déchets agricoles et d’effluents d’élevage, le gaz vert représente un vecteur incontournable du mix énergétique français et permet d’assurer une transition efficace vers la neutralité carbone et l’indépendance énergétique. Aujourd’hui, les 674 méthanisateurs installés en France représentent une capacité de production de 12 TWh/an soit l’équivalent de la production annuelle de plus de deux réacteurs nucléaires. Pour interpeller les particuliers, les entreprises et les industriels sur le rôle du gaz vert dans la décarbonation, GRDF, ses partenaires Coénove, France Gaz Renouvelables, Professionnels du Gaz et ROSA PARIS, lancent une grande campagne publicitaire ce dimanche 28 avril. Cette campagne a été conçue en veillant à respecter des critères d’éco-responsabilité dans la production. Elle sera composée d’un format long (3 minutes) et de cutdowns 45s, 30s, 20s et de deux films produits de 15s autour des équipements et des usages du gaz vert.
Tipo de Mídia	Televisão interativa
Comprimento	170 seconds
VFX/Post Production	Framestore
Founder	Jean-Patrick Chiquiar
Founder	Gilles Fichteberg
Founder	Jean-Francois Sacco
Vice President (VP)	Delphine Drutel
Chefe de produção	Elodie Jonquille
Redator	Louise Mussot
Director de arte	Cerise Leclerc
Director de contas	Léa Marchal
Group Manager	Valentine Touchard
Project Manager	Vincent Raoul
Planeador estratégico	Alix Galinier
Business Affairs	Louise-Adèle Dumons
Director of Communication	Lauren Weber
Produtora	Stink Films
Production Service Company	24/7
Directors	Traktor
Director of Production	Richard Ulfvengen
Director de fotografia	Neus Olle
Pós produção	NOD & Collectiv
Editor	Adriana Legay
Produção de som	Schmooze
Actor/celebridade	Jamel Debbouze