Gymboree - "Today We've Got to Play!"

Pereira O'Dell

Pereira O'Dell San Francisco, Estados Unidos

9894

Marca: Gymboree
País: Estados Unidos

Anunciante: Gym-Mark, Inc.

Titulo	Today We've Got to Play!
Agência	Pereira O'Dell
Campanha	Today we've got to Play!
Anunciante	Gym-Mark, Inc.
Marca	Gymboree
Data da primeira Transmissão/Publicação	2013 / 9
Sector Empresarial	Vestuário Infantil
Legenda	#cherishchildhood
História	“Today we’ve got to play!” tugs at the hearts of parents everywhere in this uplifting promo video. In a grow-up-too-fast world, Gymboree wants everyone to take a moment to inspire, celebrate and champion the pure joys of childhood. Featuring whimsical shots of children playing and enjoying being young, the video aims at showing parents that each moment of childhood should be savored. Gymboree thoughtfully applies their unique knowledge of how kids play and explore in every piece of clothing they make, ensuring the clothes have the comfort durability and innocent, yet fun style that work for kids and parents alike. In addition to posting the video on Facebook, Twitter, and Instagram, they ask viewers to share their favorite cherished childhood moments using the hashtag #cherishchildhood.
Tipo de Mídia	Viral
Comprimento	113 seconds
Mais Informações	http://youtu.be/k5p1-41Du1g
Chief Creative Officer	PJ Pereira
Chief Executive Officer	Andrew O'Dell
Director criativo	Robert Lambrechts
Director de arte	Brett Beaty
Supervisor de conta	Izzy Weberbauer
VP, Director of Production	Jeff Ferro
Integrated Producer	Judy Kreiter
Business Affairs Director	Kallie Halbach
Director de fotografia	Wynn Padula
Editor	Eric Alexander-Hughes
Production Intern	Hannah Levinson
Production Intern	Alex Wrubel
Realizador	Eric Alexander-Hughes