Gandhi Bookstores - "Weapons"

Y&R Mexico

Y&R Mexico Mexico City, México

12108

Titulo	Weapons
Agência	Y&R Mexico
Campanha	Knowledge Is Power
Anunciante	Librerías Gandhi S.A. de C.V.
Marca	Gandhi Bookstores
Posted	Junho 2015
Sector Empresarial	Drogarias, lojas especializadas
História	A knowledge-fueled riot, defying police aggression with books in the affecting :90 Weapons for Mexican bookstore Gandhi out of Young & Rubicam Mexico. The cinematic spot features a group of young radicals preparing to face an onslaught of riot shield-brandishing officers that are readying themselves for conflict with batons and vicious dogs. A renegade leader hurls a book at the opposing officers, initiating the clash that, despite the brutal actions of law enforcement, leaves the book-wielding revolutionaries victorious.
Tipo de Mídia	Televisão
Comprimento	92 seconds
Chief Creative Officer	José Montalvo
Director executivo criativo	Agustin Velez
Director criativo	Sergio Diaz Infante
Redator	Rodrigo Ramirez
Director de arte	Francisco Hernandez
Chefe de produção	Bernardo Salum
Produtor da agência	Noel Abreu
Produtora	Central Films
Realizador	Rodrigo García Saiz
Director de fotografia	Beto Casillas
Produtor executivo	Mauricio Francini
Empresa de produção	Central Films
Editor	Jorge Hernandez
Colorist	Ricky Gaussis
Post Production Coordinator	Patricia Guerra
Pós produção	Leonel Perez
Produção musical	Sonideros
Music Producer	Ramiro Del Real
Music Producer	Renato del Real
Compositor	Ramiro Del Real
Compositor	Renato del Real