Gran APAP 2011 - "Cars or Washing Machines"

Y&R Lima

Y&R Lima Lima, Perú

4643

Marca: Gran APAP 2011
País: Perú

Anunciante: Gran APAP 2011

Titulo	Cars or Washing Machines
Agência	Y&R Lima
Campanha	Gran APAP 2011
Anunciante	Gran APAP 2011
Marca	Gran APAP 2011
Data da primeira Transmissão/Publicação	2011 / 5
Sector Empresarial	Organização de eventos e feiras
Legenda (língua original)	Chefs are still the best creative in Peru. Let’s do something
Problema	As is tradition, every year the promotional campaign for the Peruvian Association of Advertising Agencies Festival (Gran APAP Awards) is prepared by the agency awarded as “Agency of the Year” in the previous year’s ceremony. This time, Y&R has been in charge of carrying out the TV, Radio and Print campaign, which calls on agents in the Peruvian advertising industry to take part by submitting their best work. Under the leit motiv “Chefs are still the best creative in Peru. Let’s do something”, the agency’s proposal intends to motivate Peruvian creatives to top the work performed by Peruvian chefs, who with great skill, creativity and originality have been able to impose their talent and create an awareness of class and quality, thus obtaining international recognition and good publicity for Peru. Made up of seven TV spots, the campaign had the collaboration of renowned Peruvian chefs such as Israel Laura, Iván Kisic, Christian Bravo, Jaime Pesaque, Yakir Sato, Emilio Masías, Jana Escudero, Iván Kisic, Virgilio Martínez and Javier Wong.
Tipo de Mídia	Televisão e Cinema
Director executivo criativo	Flavio Pantigoso
Head of Art	Christian Sánchez
Redator	Gino Bernabé
Redator	Daniel De León
Redator	Renato Martinez
Director de arte	Renzo Vásquez
Director de arte	Adrián Pacheco
Produtor da agência	Patricia de la Cuba
Produtor assistente da agência	Malena Mellado
Produtora	Abrakadabra
Realizador	Frank Perez-Garland
Realizador	Christian Buckley
Fotógrafo	Fergan Chávez Ferrer
Produtor executivo	Edith Nako