CCO/Writer + Creative Consultant, CCO
at
Cangria, speaker@Cannes '15+'16+'17, Co-Founder Hopeland (Charity), Entrepreneur
New York, Estados Unidos
| Titulo | Most Honest City |
| Agência | SS+K |
| Campanha | The Most Honest City in America |
| Anunciante | Honest Beverages |
| Marca | Honest Tea |
| Data da primeira Transmissão/Publicação | 2011 / 3 |
| Sector Empresarial | Café, chá, bebidas achocolatadas, bebidas de pequeno-almoço |
| Filosofia | To find the most honest city in America, SS+K, New York created unmanned pop-up Honest Tea stores that relied on the honor system. |
| Problema | Honest Tea had a limited budget and wanted ot make lots of noise to introduce themselves into new markets across the country. So we created a campaign from their very essence: honesty. |
| Resultado | 280 million total impressions 160 press stories $2.8 million in earned media, including dozens of TV news stations |
| Tipo de Mídia | Ambient |
| Produtora | Interference |
| Account Manager | Laura Blackburn |
| Director de contas | Alex Mailman |
| Produtor de linha | Ben Cohen |
| Director assistente criativo | Matt Ferrin |
| Director assistente criativo | Sam Mazur |
| Chief Creative Officer | Marty Cooke |
| Director criativo | Sam Saunders |
More Work
SEE ALLClean My Path
- MARCA:
- Eureka
- AGÊNCIA:
- Sublime Communications
Instyle Full Page
- MARCA:
- Tommy John Underwear
- AGÊNCIA:
- Partners & Partners