| Titulo | Celebration |
| Agência | Y&R London |
| Campanha | Celebration |
| Anunciante | Warburton's |
| Marca | Warburtons |
| Data da primeira Transmissão/Publicação | 2011 / 3 |
| Sector Empresarial | Biscoitos, pão, bolachas |
| Legenda | We care because our name's on it. |
| História | The TV campaign shows an ordinary working day at the Warburton's factory. Yet, when the 1 million loaf comes to the end of the factory conveyor belt the family of employees burst into a roar of celebration with laughter, music, balloons and hugging...only to find that when everyone regains their composure and the 1 millionth and one load is made the same excitement is triggered, exuding the depth of passion and care that goes behind each loaf. |
| Filosofia | The epic 60” TV and cinema campaign shows an ordinary working day at the Warburton’s factory. Yet, when the 1 millionth loaf comes to the end of the factory conveyor belt the family of employees burst into a roar of celebration with laughter, music, balloons and hugging… only to find that when everyone regains their composure and the 1 millionth and one loaf is made the same excitement is triggered, exuding the depth of passion and care that goes behind each loaf. The film ends with the new campaign line “Warburtons. We care because our name’s on it” showcasing that it is the people behind the bread that guarantee its quality. |
| Tipo de Mídia | Televisão |
| Produtora | Gorgeous Enterprises |
| Audio Post Production | Grand Central Recording Studios |
| Account Manager | Josh Harris |
| Planeador | Neasa Cunniffe |
| Planeador | Liz Wolstenholme |
| Planeador | Ben Kay |
| Director de arte | David Godfree |
| Redator | Mark Waldron |
| Director criativo | Mark Roalfe |
| Director de publicidade | Jane Sutton |
| Director de publicidade | Kate Freeman |
| Director de publicidade | Richard Hayes |
| Business Director | Nick Fokes |
| Produtor da agência | Jody Allison |
| Realizador | Vince Squibb |
| Editor | Paul Watts |
| Empresa de produção | The Quarry |
| Pós-produção | The Mill London |
| Pós-produção | Liz Brown |
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