Kelvin Hutchins
Director at Motion Picture House
London, Reino Unido
TituloWhat is Va Va Voom?
Agência
Campanha Va Va Voom 2011
Anunciante Renault
Marca Renault
Data da primeira Transmissão/Publicação 2011 / 2
Sector Empresarial Automotor
História The ad sees Rihanna and Dita Von Teese join Thierry Henry, the star of the original Renault Clio Va Va Voom ads.The commercial also features screen icons Audrey Hepburn and Marlon Brando and features music legend, David Bowie. The ad poses the question 'What is Va Va Voom?' at the opening night of a secret, underground, ultra cool, must-see exhibition. We move through it with the guests, who include Thierry Henry, and see a series of exhibits which show each celebrity and explore the subtleties of the indefinable quality of their Va Va Voom.'Is it more?' – asks the film, as we see Audrey Hepburn in Breakfast at Tiffany's, 'Is it less?' - Dita Von Teese performing burlesque, 'Does it smoulder?' - Marlon Brando in his cult film 'On the Waterfront', 'Does it burn brightly?' – we see a tattoo of David Bowie, 'Is there a Queen of it?' - Rihanna in a crowd of paparazzi surrounding her in the new S&M video.The final installation is a white Clio Renaultsport, the epitome of Va Va Voom, majestically suspended from the warehouse roof in a dramatic exhibition space. It is set to Ain't Nobody by Clare Maguire, mixed with Rihanna's new S&M single and extracts from David Bowie's Space Oddity.
Tipo de Mídia Televisão e Cinema
Pós-produção
Som
Pós-produção
Editor
Editor
Realizador
Producer
Producer
Director de contas
Diretor dos Negócios
Planeador
Planeador
Produtor da agência
Produtor
Redator
Director de arte
Director criativo
Director criativo
Produtora
Empresa de produção
Empresa de produção
Lead Flame Artist
Lead Flame Artist
Telecine
Telecine

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