AdForum
Tracey Cooper
Tracey Cooper
Produtor executivo at Riff Raff Films
London, Reino Unido
Editar
See all work
TituloArrival
Agência
Campanha On-this-day
Anunciante Heathrow Airport
Marca Heathrow Airport
Data da primeira Transmissão/Publicação 2023 / 11
Sector Empresarial Transportes aéreos, de estrada, marítimos, ferroviários e de cruzeiro
Legenda Heathrow. The Best Memories Start Here
História In the first ad, “Love”, a young couple is inspired to look forward to future holidays together after seeing another older couple at the airport. Both actor couples featured in this film are also couples in real-life, packing a genuinely authentic emotional punch.
Filosofia Heathrow launches its festive campaign for 2023 bearing the seasonal message that the most special festive memories are those made with loved ones - and often when departing or arriving at the UK’s largest airport. The campaign looks to avoid the traditional Christmas cliches by focusing on intimate moments between travellers departing on their festive journeys and the memories they go on to make. The integrated campaign, created by St Luke’s, showcases the airport’s departure experience through three heart-warming, human stories, each focusing on a different group of travellers. The three films were shot on location in Terminal 5, which remained open during filming. Each film has a touching twist and ends with the tagline “Heathrow. The best memories start here”. The films were directed by Ed Morris through RiffRaff Films. The campaign will run for two months across TV, VOD, cinema, DOOH, OOH and social media in the UK, including OOH TV in Spitalfields Market and Lakeside Shopping Centre, from 6 November. The campaign aims to position Heathrow as the launchpad for extra special festive journeys for everyone - whoever you are and whatever you’re celebrating. It builds on last year’s Christmas spot, also by St Luke’s, where Heathrow encouraged travellers to “depart as you mean to go on”.
Tipo de Mídia Televisão
Comprimento
Audio Post Production
Director de publicidade
Director de publicidade
Director de publicidade
Director de publicidade
Joint Chief Creative Officer
Equipa criativa
Equipa criativa
Produtor da agência
Chief Strategy Officer
Diretor de Estratégia
Diretor dos Negócios
Director de contas
Executivo de contas
Creative Producer
Head of Design
Studio Manager
Produtora
Realizador
Director de fotografia
Produtor executivo
Produtor
Production Manager
Production Assistant
1st AD
Make-Up Artist
Costume
Editor
Empresa de produção
Pós produção
VFX Producer
Online Artist
Online Artist
Colorist
Música
Music Track
Audio Post Production
Fotógrafo
Assistant Photographer
Retocador digital
Retocador digital
Media planning/buying

People related to this work

Anúncios relacionados

Trending

Marlon Zanatti

Associate Creative Director
Miami, Estados Unidos
Y&R

Marlon Zanatti is an ACD Copywriter. • More than a decade worki...

Anne Stokvis

Creative Director Content
...
N=5

As Robert Rose once said, "Advertising is telling the world you a...

Francisco Barros

communication & business agent - digital consultant - social media expert
Paris, França
Mat Diffusion

A brand, a person or an event can/must be turned into assets to b...

Tracey Follows

Founder
London, Reino Unido
Futuremade

Tracey is a professional futurist and works with clients on strat...

Jimmy Landaburu

Senior Art Director
Guayquil, Equador
Creacional AAG

Through his career he's had the opportunity of working in some of...

Guillaume Martin

HEAD OF STRATEGY
Paris, França
BETC

Uncovering what makes consumers tick for more than 15 years.

Katy Sumption

Creative Director and Co-founder
LONDON, Reino Unido
The Elephant Room

Over the past six months as co-founder of agency start-up The Ele...

Caroline Pay

Chief Creative Officer
London, Reino Unido
Headspace LA

Following stints some of London’s most creative advertising agenc...
SEE MORE TALENT

Create a free Talent profile and become a member of AdForum

Get Started