BMF - "BMF's Amazing Wow Sit Down Thing"

BMF

BMF Pyrmont, Austrália

3337

Marca: BMF
País: Austrália

Anunciante: BMF

Titulo	BMF's Amazing Wow Sit Down Thing
Agência	BMF
Campanha	BMF's Amazing Wow Sit Down Thing
Anunciante	BMF
Marca	BMF
Data da primeira Transmissão/Publicação	2010 / 10
Sector Empresarial	Outros
Filosofia	Version:1.0 StartHTML:0000000243 EndHTML:0000003048 StartFragment:0000002682 EndFragment:0000003012 SourceURL:file://localhost/Volumes/workstuff2/staff personal/Tim Wood/Awards/ Master Lists/2011/2011-1-28_GradPack2011.doc <!--[if gte mso 9]><xml> Normal 0 0 1 34 196 BMF 1 1 240 11.1287 </xml><![endif]--><!--[if gte mso 9]><xml> 0 0 0 </xml><![endif]--> <!-- /* Font Definitions / @font-face {font-family:"Times New Roman"; panose-1:0 2 2 6 3 5 4 5 2 3; mso-font-charset:0; mso-generic-font-family:auto; mso-font-pitch:variable; mso-font-signature:50331648 0 0 0 1 0;} @font-face {font-family:Verdana; panose-1:0 2 11 6 4 3 5 4 4 2; mso-font-charset:0; mso-generic-font-family:auto; mso-font-pitch:variable; mso-font-signature:50331648 0 0 0 1 0;} / Style Definitions */ p.MsoNormal, li.MsoNormal, div.MsoNormal {mso-style-parent:""; margin:0cm; margin-bottom:.0001pt; mso-pagination:widow-orphan; mso-hyphenate:none; font-size:12.0pt; font-family:Times; mso-ansi-language:EN-GB;} table.MsoNormalTable {mso-style-parent:""; font-size:10.0pt; font-family:"Times New Roman";} @page Section1 {size:612.0pt 792.0pt; margin:72.0pt 90.0pt 72.0pt 90.0pt; mso-header-margin:36.0pt; mso-footer-margin:36.0pt; mso-paper-source:0;} div.Section1 {page:Section1;} --> <!--StartFragment--> BMF set out to hire graduates from the Advertising Federation of Australia’s (AFA) class of 2010. However, BMF didn’t want just any old grads. As a creatively driven agency our challenge was to hire the most creatively minded graduates.Version:1.0 StartHTML:0000000243 EndHTML:0000007459 StartFragment:0000005606 EndFragment:0000007423 SourceURL:file://localhost/Volumes/workstuff2/staff personal/Tim Wood/Awards/ Master Lists/2011/2011-1-28_GradPack2011.doc BMF were after graduates that would do something with their seats, rather than just sit on them. <!--[if !supportAnnotations]-->[BA1]<!--[endif]--> So we sent them their future seat at BMF and challenged them to do something amazing with it. They only had one week to respond by uploading their creation to our blog, which could be viewed by the entire agency. A total of 50 packs were mailed to the entire AFA Grad class of 2010. <!--[if !supportAnnotations]--> <!--[if !supportAnnotations]--> <!--[endif]-->
Problema	Version:1.0 StartHTML:0000000243 EndHTML:0000003051 StartFragment:0000002682 EndFragment:0000003015 SourceURL:file://localhost/Volumes/workstuff2/staff personal/Tim Wood/Awards/ Master Lists/2011/2011-1-28_GradPack2011.doc <!--[if gte mso 9]><xml> Normal 0 0 1 34 194 BMF 1 1 238 11.1287 </xml><![endif]--><!--[if gte mso 9]><xml> 0 0 0 </xml><![endif]--> <!-- /* Font Definitions / @font-face {font-family:"Times New Roman"; panose-1:0 2 2 6 3 5 4 5 2 3; mso-font-charset:0; mso-generic-font-family:auto; mso-font-pitch:variable; mso-font-signature:50331648 0 0 0 1 0;} @font-face {font-family:Verdana; panose-1:0 2 11 6 4 3 5 4 4 2; mso-font-charset:0; mso-generic-font-family:auto; mso-font-pitch:variable; mso-font-signature:50331648 0 0 0 1 0;} / Style Definitions */ p.MsoNormal, li.MsoNormal, div.MsoNormal {mso-style-parent:""; margin:0cm; margin-bottom:.0001pt; mso-pagination:widow-orphan; mso-hyphenate:none; font-size:12.0pt; font-family:Times; mso-ansi-language:EN-GB;} table.MsoNormalTable {mso-style-parent:""; font-size:10.0pt; font-family:"Times New Roman";} @page Section1 {size:612.0pt 792.0pt; margin:72.0pt 90.0pt 72.0pt 90.0pt; mso-header-margin:36.0pt; mso-footer-margin:36.0pt; mso-paper-source:0;} div.Section1 {page:Section1;} --> <!--StartFragment-->BMF set out to hire graduates from the Advertising Federation of Australia’s (AFA) class of 2010. However, BMF didn’t want just any old grads. As a creatively driven agency our challenge was to hire the most creatively minded graduates. Version:1.0 StartHTML:0000000243 EndHTML:0000007459 StartFragment:0000005606 EndFragment:0000007423 SourceURL:file://localhost/Volumes/workstuff2/staff personal/Tim Wood/Awards/ Master Lists/2011/2011-1-28_GradPack2011.doc<!--EndFragment--> BMF were after graduates that would do something with their seats, rather than just sit on them. <!--[if !supportAnnotations]-->[BA1]<!--[endif]--> So we sent them their future seat at BMF and challenged them to do something amazing with it. They only had one week to respond by uploading their creation to our blog, which could be viewed by the entire agency. <!--EndFragment-->
Resultado	With only one week to repond, we achieved an awesome: 106% response rate (52 uploads from 49 mail packs). 17,749 hits on our blog. Best of all, there are now 7 super creative grads working at BMF, who all have a chance to do something amazing with their real seat.
Tipo de Mídia	DM – Direct Mail
Director de contas	Alex Caredes
Designer multimédia	Matt Hughes
Director de tráfego	Cushla Morton
Produtor da agência	Jen Cuthbert
Produtor da agência	Lisa Houatchanthara
Director executivo criativo	Dylan Taylor
Redator	Damon Porter
Director de arte	Neil Walshe
Director assistente criativo	Tim Wood