Titulo | Tiger |
Brief | The design of the new VW Arteon was captured in an unexpected way: with pictures by blind photographer Pete Eckert. With his analogue camera and his remaining senses, Eckert created shots of the Arteon using double exposures and light paintings. There was no post-editing. The pictures were published in the renowned car magazine “Ramp”, among others. You don't need eyes to see beauty, because the new Arteon touches all the senses. These are the amazing results of a shoot by the blind photographer Pete Eckert, who created pictures of the new VW Arteon using double exposure and light paintings. There was no post-editing. |
Agência | Grabarz & Partner |
Campanha | The blind photographer and the new Arteon |
Anunciante | Volkswagen |
Marca | Volkswagen Arteon |
Posted | Novembro 2018 |
Sector Empresarial | Automóveis |
História | The new Arteon and its design is presented with photos shot by the blind photographer, Pete Eckert. |
Tipo de Mídia | Imprensa e publicações |
Chief Creative Officer | Ralf Heuel |
Group Creative Director | Tobias Ahrens |
Director criativo | Julijus Rebic |
Director criativo | Roman Jonsson |
Redator | Sandra Kemmer |
Redator | Tim Berger |
Redator | Tim Heller |
Redator | Phillip von Schwerin |
Director de arte | Svein Olsen |
Director de arte | Navid Shahabi |
Director de arte | Artur Schäfer |
Director de arte | Erwin Lorenz |
Fotógrafo | Pete Eckert |
Produtor da agência | Axel Döpner |
Produtor da agência | Michael Guntner |
Designer gráfico | Vanessa Barz |
Designer gráfico | Felix Otterski |
Chief Executive Officer (CEO) | Reinhard Patzschke |
Account Manager | Ina Croissier |
Art Buyer | Garnet Matthiesen |
Felix Albers | |
Ann-Katrin Erich | |
Estrategista | Oliver Waldmann |
Estrategista | Valerie Gast |