| Titulo | Overload |
| Agência | Grey London |
| Campanha | Overload |
| Anunciante | Fidelity International |
| Marca | Fidelity |
| Data da primeira Transmissão/Publicação | 2022 / 3 |
| Sector Empresarial | Serviços bancários, investimentos, corretores de bolsa |
| Filosofia | Grey London has created a new commercial for Fidelity International, the investment provider. The ad, aimed at end investors, focuses on the way they feel about the choices they have to make, and recreates the relief experienced when you have a simple solution. It builds on the brand’s previous market-leading, emotion-led work also featuring the Fidelity family Adam, Sarah and Tizzy the dog. In the new spot, ‘Overload’, the benefit of Fidelity’s guidance tools and advice for investors of all levels are brought to life when the protagonist, Adam, finds himself overwhelmed in a wormhole of confusing information and multiple choices as he attempts to make an investment decision. But he is eventually rescued by his wife Sarah who, as she invests with Fidelity, has the tools and support to help him make the right choice. The new campaign is intended to explore themes and ideas which have captured the imagination of investors over the past few years - including those at the start of their investing journey whose interest has been sparked for the first time. The ad, which is timed to coincide with the forthcoming end of the financial year, will look at the decisions people are considering about if, how and where to invest. Its approach is a step-change from Grey’s previous emotion-led campaigns built around the special moments in life that people save for. But with the Fidelity family still present and the complex nature of investments humorously dramatised, the new work remains warm, engaging, and relatable. The 60 second film was directed by comedy director Bethan Seller through Rogue Films. The voice-over was by actress Tara Fitzgerald. The new work launches on March 4 across TV, VOD, digital, and social and runs nationwide until April. |
| Tipo de Mídia | Televisão |
| Comprimento | |
| Produtora | Rogue Films |
| Director de publicidade | Jet Cooke |
| Director de publicidade | Beth Cowley |
| President & Chief Creative Officer | Laura Jordan Bambach |
| Director criativo | Jesse Little |
| Director criativo | Matt Moreland |
| Director criativo | Chris Clarke |
| Equipa criativa | Orla O’Connor |
| Equipa criativa | Daisy Bard |
| Planning Partner | Matt Gladstone |
| Senior Planner | Jesper Norgaard |
| Joint Managing Director | Nathan Gainford |
| Group Business Director | Ayesha Datoo |
| Diretor dos Negócios | Kate Armishaw |
| Director de contas | Rachel Jeffery |
| Executivo de contas | David Gyampoh |
| Agency Senior Producer | Hananha Willers |
| Agency Senior Producer | Lucy Edwards |
| Assistant Producer | Alicia Cordell |
| Business Affairs | Lauren Rooke |
| Project Manager | Emma Louise Hansen |
| Project Manager | Amy Drew |
| Designer | Stuart Leung |
| Agência de Mídia | Wavemaker UK |
| Realizador | Bethan Seller |
| Produtor | Toby Courlander |
| Produtor executivo | James Howland |
| Managing Diretor | Kate Taylor |
| Director de fotografia | Diana Olifirova |
| Director de fotografia | Matthew Taylor |
| Designer de produção | Sarah Jenneson |
| Editor | Saam Hodivala |
| Empresa de produção | Shift Post |
| Audio Post Production | Gramercy Park Studios |
| Colorist | Ben Rogers |
| Executive Post & Sound Producer | Annika Gustavsson |
| Head of VFX | Mark Beardall |
| Sound Engineer | Sam Cross |
More Work
SEE ALLPhone Can
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- Grey London
Celebrating Horns
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Can Microphone
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Balancing Snacks
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Line Up
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Commentators
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