| Titulo | Who is my boss? |
| Agência | Tugboat |
| Campanha | Walk with you. |
| Anunciante | NTT Docomo, Inc. |
| Marca | Docomo |
| Data da primeira Transmissão/Publicação | 2010 / 4 |
| Sector Empresarial | Telemóveis e pagers |
| Legenda | Walk with you. |
| Problema | <!--StartFragment--> Lately the mobile phone market in Japan had been focused around the competitor who launched iphone & ipad with flashy publicity.As the market leader, Docomo needed to strike back. <!--EndFragment--> |
| Resultado | Campaign > Website 396,400 page view (Web + Mobile) > 9,417 tweets > Created huge buzz on-air & on-line throughout the nationwide Sales > Number of phones sold in this quarter was 5% increase over previous year. (First increase in 3 years)> 1,770,000 new users joined in this quarter, 400,000 more than forecasted. > Campaigned model “Galaxy S” sold out through out the nation. |
| Tipo de Mídia | Case Study |
| Realizador | Gen Sekiguchi |
| Realizador | Shinya Nakajima(Film) |
| Produtor da agência | Kenji Mitsuhashi |
| Produtor | Jun Inoue |
| Produtor | Masakatsu Kasai |
| Director de arte | Tsubasa Kayasuga(Web) |
| Director de arte | Kengo Kato |
| Director de arte | Seijo Kawaguchi |
| Redator | Norihisa Dohmen |
| Redator | Tetsuro Aso |
| Redator | Taku Tada |
| Director criativo | Yasumichi Oka |
| Produtora | Bridge |
| Produtora | 1-10 design Inc. |
| Produtora | Dentsu Tec Inc. |
| Produtora | Tohokushinsha Film Corporation |
| Contribuição da agência | Dentsu Inc. |
| Contribuição da agência | NTT Advertising Inc |