Nike - "Seismograph"

BBDO Argentina

BBDO Argentina Buenos Aires, Argentina

7670

Marca: Nike
País: Argentina

Anunciante: Nike

Titulo	Seismograph
Agência	BBDO Argentina
Campanha	Seismograph
Anunciante	Nike
Marca	Nike
Data da primeira Transmissão/Publicação	2012 / 8
Sector Empresarial	Desporto - ao ar livre e atletismo
História	Nike and BBDO Argentina proved that Boca’s fans can shake any stadium The biggest myth in Argentine football surrounds the Bombonera (Boca Jr. stadium). They say it actually pulsates, generating fear and pressure that crumbles the strongest of rivals. Nike, Boca’s official sponsor, wanted to prove that Boca’s hardcore fans can really make even the sturdiest stadium move. The best way to prove it was to measure the stadium’s movement in the same way earthquakes are measured, on the Richter scale, by using a seismograph. The place chosen for this field experiment was Estadio del Bicentenario, a brand new impressive stadium, that was designed to resist seismic movements as it is located in San Juan, the “capital of the seismic movements” in Argentina, and one of the most studied areas by seismologists around the world. To measure the movement of the stadium we installed a digital seismograph that received transmissions from 4 accelerometer sensors placed strategically under the Boca’s fans stands. The objective was to measure the movements for the full duration of the final of Copa Argentina (Boca vs. Racing) and see the increases at key moments when Boca’s fans had reasons to react.
Tipo de Mídia	Ambient
Production Manager	Rodrigo Elizalde
Produtor executivo	Nicolas Ferrer
Chefe de produção	Pedro Saleh
Produtora	Saké Productions
Produtor da agência	Rodrigo Lema
Produtor da agência	Veronica Zeta
Director de arte	Joaquin Campins
Redator	Roberto Espino
Other	Alejandro Gowland
Director executivo criativo	Rodrigo Grau
Director executivo criativo	Ramiro Rodriguez Cohen