| Titulo | Turn Off To Turn On |
| Agência | TMW Unlimited |
| Campanha | Turn Off To Turn On |
| Anunciante | Reckitt Benckiser |
| Marca | Durex |
| Data da primeira Transmissão/Publicação | 2014 / 3 |
| Sector Empresarial | Contraceptivos e testes de gravidez |
| História | SUMMARY: Durex called on couples to realise just how their obsession with technology was leaving them totally disconnected from one another. Using Earth Hour as the platform, a series of social posts and a short film to inspire change were created. By utilising platforms including Facebook, YouTube and Twitter (the platforms that all are so obsessed with), there was a certainty that the message would be seen and spread. There were 1.96 billion total impressions from all over the world and 85 million views of the created film getting people to #TurnOffToTurnOn. |
| Tipo de Mídia | Viral |
| Comprimento | |
| Mercado | Reino Unido |
| Produtora | Mind's Eye |
| Chief Creative Officer | Gareth James |
| Director assistente criativo | Tom Harman |
| Director assistente criativo | George Bell |
| Director de arte | Marcus Aitman |
| Redator | Laura Parker |
| Designer | Bea Maggipinto |
| Planeador | Mike Phillips |
| Director de contas | Michael Wells |
| Project Manager | Marlen Lutter |
| Project Manager | Jonny Hough |
| Produtor da agência | Millie Graham-Campbell |
| Realizador | Charlie Phillips |
| Producer | Max Yeoman |
| Pós produção | Gramercy Park Studios |
| Community Manager | Sophie Mindell |
| Community Manager | Caroline O'Donoghue |
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