| Titulo | Swimming-Pool |
| Titulo (língua original) | Piscine |
| Agência | CLM BBDO |
| Campanha | Luxury - Mars Petfood |
| Anunciante | Mars, Inc. |
| Marca | Frolic |
| Data da primeira Transmissão/Publicação | 2010 / 4 |
| Sector Empresarial | Comida para animais, produtos e serviços para o cuidado de animais domésticos |
| Legenda | She's only with him for his biscuits |
| Legenda (língua original) | Si elle est avec lui, c'est pour ses croquettes |
| História | The campaign features ill-matched dog couples. The males are fat, ugly and fairly saggy; the females are pampered, proud and precious. Why are they in a couple with those dogs? For their croquettes, of course... |
| História (língua original) | Cette campagne met en scène des couples de chiens mal assortis. Ils sont gros, laids et plutôt avachis, elles sont apprêtées, fières et précieuses. Pourquoi sont-elles en couples avec ces chiens? Pour leur croquettes, bien sûr... |
| Filosofia | The agency thought up an offbeat approach that breaks away from Petfood market codes. |
| Problema | Historically, Frolic has built its advertising saga around the creative avenue of irresistibility: dogs cant resist the temptation of eating Frolic croquettes! For the new campaign, CLMs aim was to win market share by making the target younger. |
| Tipo de Mídia | Televisão e Cinema |
| Director executivo criativo | Gilles Fichteberg |
| Director executivo criativo | Jean-Francois Sacco |
| Director de arte | Lucie Valloton |
| Realizador | Jérôme Langlade |
| Produtora | Quad Productions |
| Director de contas | Delphine Carpier |
| Produtor da agência | Sylvie Etchemaité |
| Account Manager | Julien Lemoine |
| Account Manager | Judith Romero |
| Account Manager | Thomas Laurent |
| Som | Schmooze |
| Director de publicidade | Maud Roussel |
| Director de publicidade | Delphine Carpier |
More Work
SEE ALLA Little Love
- MARCA:
- AT&T
- AGÊNCIA:
- BBDO New York
First Visitors
- MARCA:
- Snickers
- AGÊNCIA:
- BBDO New York
#Consolations - 2
- MARCA:
- Celebrations
- AGÊNCIA:
- CLM BBDO
Fix The World
- MARCA:
- Snickers
- AGÊNCIA:
- AMVBBDO / BBDO / MJZ
#Consolations - 1
- MARCA:
- Celebrations
- AGÊNCIA:
- CLM BBDO
Duet
- MARCA:
- Uncle Ben's
- AGÊNCIA:
- BBDO San Francisco
Max & Bill
- MARCA:
- EXTRA Refreshers
- AGÊNCIA:
- Energy BBDO
The 85-year-old Regret
- MARCA:
- 5 Gum
- AGÊNCIA:
- Energy BBDO