NotCo - "Sheep"

AKQA Bloom

AKQA Bloom Miami, Estados Unidos

930

Esse anúncio faz parte da Coleção ACT Responsible

Marca: NotCo
País: Estados Unidos

Anunciante: NotCo

Titulo	Sheep
Agência	AKQA Bloom
Campanha	What Livestock Would Look Like If They Survived to Full Life Expectancy
Anunciante	NotCo
Marca	NotCo
Data da primeira Transmissão/Publicação	2023 / 4
Sector Empresarial	Comida
História	When was the last time you saw an old cow, pig, or chicken? Most people have never seen these animals grow to a mature age, because in the current food system they only live a fraction of their natural lives. NotCo, the global food tech company known for its patented AI technology (Giuseppe) and mission to create a more sustainable world by removing animals from the food equation, is now leveraging AI in a new way – to help educate people on the disparity between how long animals live in nature compared to that of the conventional food system
Filosofia	NotCo, the global food tech company known for its patented A.I. technology (Giuseppe) and mission to create a more sustainable world by removing animals from the food equation, is now leveraging A.I. in a new way – to help educate people on the disparity between how long animals live in nature compared to that of the conventional food system. The captivating A.I. images can be seen on social media, billboards, and print ads in selected cities in the US through the end of Earth Month. The campaign, created by AKQA Bloom, wants to expose how surprised most people are to learn that cows can live up to 48 years in nature, pigs up to 23 years, and chickens over 20 years. However, in the current global food system, these animals only live a matter of months and sometimes even days. NotCo is also deploying the images across other countries where it operates, including Chile, Brazil, Canada, Mexico and Argentina.
Tipo de Mídia	Imprensa e publicações
Director de contas	Silvia Brihy
Director criativo	Rodolfo Fernandes
Diretor de Estratégia	Emma Riley
Redator	Giovanna Pereira
Director de arte	Seine Kongruangkit
Fotógrafo	Leandro Viana
Produtor	Gabrielle Levy
artist	Jean Zamprogno
Produção	Fuze Images
Produção	ArtClass