| Titulo | Right Side Up |
| Agência |
True North Inc.
|
| Campanha |
Right Side Up
|
| Anunciante |
The Nature Conservancy
|
| Marca |
The Nature Conservancy
|
| Data da primeira Transmissão/Publicação |
2012 / 5
|
| Sector Empresarial | Meio ambiente e ecologia
|
| Legenda | When the Earth is Off Balance, So Are We |
| História | The challenge? To acquire one-time donors online for The Nature Conservancy. |
| Filosofia | We developed a targeted online acquisition program that included strategic media buys and a brand new creative campaign. The flash and static ad concepts ranged from organic illustrations to beautiful photography and presented the problems facing nature with a direct appeal for a one-time contribution. |
| Problema | TNC had not been able to make online fundraising work successfully. |
| Resultado | Our campaign returned groundbreaking results and proved online to be a viable source of donations for The Nature Conservancy. |
| Tipo de Mídia |
Anúncios de internet
|
| Redator |
Caroline Blanzanco
|
| Director de arte |
Maryah Arangio
|
| Director de contas |
Matthew Brown
|
| Supervisor de conta |
Meghann Kelley
|
| Other |
John Como
|
| Director criativo |
Daniel Brown
|
| Chief Creative Officer |
Tom Goosmann
|