Black Label Bacon - "The Reggie Watts Bacon Experience"

BBDO Minneapolis

BBDO Minneapolis Minneapolis, Estados Unidos

23472

Titulo	The Reggie Watts Bacon Experience
Agência	BBDO Minneapolis
Campanha	Reggie Watts Experience
Anunciante	Hormel Foods, LLC.
Marca	Black Label Bacon
Data da primeira Transmissão/Publicação	2016 / 9
Sector Empresarial	Carne fresca, salsichas
Filosofia	If you're familiar with Watts, also the bandleader for The Late Late Show with James Corden, you know about his energy level and his ability to excite a crowd. He’s known to takes things to another level. “Reggie’s got this fantastic energy and brought something new to every take. The edit was tough because we just had so much great footage, so many brilliant moments,” adds Riccio. “Coupling Reggie with the brand was a great idea. And then having Reggie improvise a track by beatboxing and sampling the sounds of bacon sizzling in a frying pan – just oddly off-center and brilliant. The team at BBDO and Hormel deserve a lot of credit for knowing they had something special and seeing it through. I think it was a really satisfying project for all of us.”
Tipo de Mídia	Viral
Comprimento	93 seconds
Produtora	The Traveling Picture Show Company
Director executivo criativo	Noel Haan
Director de contas	Scott Schraufnagel
Senior Account Sup	Olivia Plaine
Produtor da agência	Bill Smallacombe
ACD	Allison Brink
Writer	David Mackereth
Director de arte	Shannon Murphy
Realizador	Paul Riccio
Produtor executivo	Dawn Clarke
Staff Producer	Lauren Houlberg
Produtor	Drew Mardis
Pós produção	Drive Thru
Editor	Mick Uzendoski