| Titulo | Zombie - The Origin (Movie) |
| Agência | Escala Comunicação |
| Campanha | Zombie The Origin |
| Anunciante | Partnership Against Drugs Association |
| Marca | APCD |
| Data da primeira Transmissão/Publicação | 2013 / 11 |
| Sector Empresarial | Consciencialização social sobre drogas / álcool / tabaco |
| Legenda | Agaisnt crack - Movie |
| História | In Brazil there are two million crack addicts.And for lack of information many young people start smoking crack.This is an educational campaign that began in cinemas warning about the first zombie film produced in Brazil.After a week debuted in theaters and on the web film with testimonials from zombies from behind telling that their origin was crack. |
| Filosofia | A trailer of first movie abou Zombies, played in Brazil. |
| Problema | lack of information about crack |
| Resultado | almost 40 main blogs of Brazil suport the campaign, 800.000 views ( no media plan) 4 miiion of reach people atc. |
| Tipo de Mídia | Viral |
| Comprimento | |
| Mais Informações | www.zombieaorigem.com.br |
| Director executivo criativo | Flavio Waiteman |
| Redator | Erik Monero |
| Director de arte | Fábio Nascimento |
| Criativo / Direção de arte | Tiago Frechianni |
| Director criativo | Hugo Barros |
More Work
SEE ALLZombie - The Origin
- MARCA:
- APCD
- AGÊNCIA:
- Escala Comunicação
Patient safety is the theme ..
- MARCA:
- COREN-SP
- AGÊNCIA:
- DeBrito Propaganda Ltda.