| Titulo | Get your Energy Back |
| Agência |
Saatchi & Saatchi EMEA
|
| Campanha |
Get your energy back
|
| Anunciante |
Toyota Motor Corporation
|
| Marca |
Toyota
|
| Posted | Novembro 2010 |
| Produto |
Auris HSD
|
| História | Top creative teams from Saatchi & Saatchi London, Milan, Brussels and Düsseldorf have created "Get Your Energy Back" campaign for Toyota Auris HSD |
| Filosofia | The new Auris HSD therefore is able to combine a variety of benefits and a complex but highly advantageous technology which needed to be explained in an integrated campaign able to present the car and what it stands for in a clear and simple way across Europe. An interesting but complex challenge for Saatchi & Saatchi, which relied on its International One Agency System to involve the best talents of the network and match the expectations. The result was a singled minded and engaging campaign under the banner of "Get your energy back", able to translate the easiness and cleverness of the product in different ways: from the touch-screen technique in TV, to the online energy world, through smart print executions. A truly international campaign aired in the whole of Europe, starting from the 1st August. |
| Problema | Toyota have taken their renowned full-hybrid system and put it in their new, great looking hatchback; the result is the new Auris Hybrid (or “Auris HSD”). The first and only full-hybrid powertrain in the C-Segment. Thanks to Hybrid Synergy Drive technology the car's energy is literally recycled as you drive and stored in the car’s battery system. |
| Tipo de Mídia |
Imprensa e publicações
|
| Director executivo criativo |
Adrian Caddy
|
| Director de arte |
Steve Carlin
|
| Director de arte |
Williams Tattoli
|
| Director de arte |
Stijn Klaver
|
| Supervisor de conta |
Luca Neyroz
|
| Supervisor de conta |
Florian Voigt
|
| Supervisor de publicidade |
David Brimson
|
| Supervisor de publicidade |
Dario Giustini
|
