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Christophe Collette
Christophe Collette
Director de fotografia at Common Good
Paris, França
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TituloKidSuper x Canada Goose x NBA
Agência
Campanha KidSuper x Canada Goose x NBA
Anunciante KidSuper x Canada Goose x NBA
Marca KidSuper x Canada Goose x NBA
Data da primeira Transmissão/Publicação 2024 / 2
Sector Empresarial Vestuário, moda e calçado
Filosofia Canada Goose, streetwear brand KidSuper, and the NBA have launched their collaborative capsule collection with a mixed media campaign shot on the Niagara Escarpment. Directed by Common Good’s Jamie Webster, it unveils NBA star Shai Gilgeous-Alexander as Canada Goose’s latest global brand ambassador.

The commercial brings the KidSuper x Canada Goose x NBA partnership to life in a way that highlights the best of each brand, while putting a modern spin on the idea of adventure. A vibrant visual feast, colourful clothing pops against a backdrop of luscious wilderness and a painted sky, as KidSuper founder Colm Dillane and friends are guided through the unknown by Shai, dialled in via walkie talkie. Intended to feel like a trailer, their dialogue teases a larger story transcending the end of the spot.

Production company Common Good crafted the unique world seen in the campaign, a seamless cohesion between Canada Goose’s motto, ‘Play in the Open’, and KidSuper’s emphasis on art and wonderment. The team went through several creative iterations to strike the right balance between outdoor exploration, playfulness, and surrealism, ending up with a refreshing transformation of the forest setting. Often influenced by the world of fine art, director Jamie sought inspiration from the gestural brush strokes of post impressionist painters.

Shot on the Niagara Escarpment, production was a tough feat that required military-like planning. After transporting all the equipment up the mountain in a convoy of pickup trucks, the team had to emulate spring on an overcast late autumn day in between bouts of torrential downpour - lending an additional practical use to the replacement sky. Shai’s footage also had to be shot on a blue screen prior to production on location - with no clue what the light would be like on the day, Common Good opted for a lighting setup that would allow for maximum flexibility in post.
Tipo de Mídia Televisão
Comprimento
Produtora Common Good
Realizador
Produtor executivo
Produtor executivo
Produtor
Produtor
Production Manager
Director de arte
Coordinator
2nd AD
Location Manager
ALM
Location Rep
Director de fotografia
1st AC
2nd AC
VTR
BCAM 2nd AC
DIT
BCAM Op/Ronin Op
Drone Assist/Ronin Tech
Drone /Ronin Tech
Gaffer
Best Boy
Best Boy
3rd
3rd
Genie Op/Driver
Grip
4th
5th
6th
Designer de produção
Art Buyer
On Set Props
Set Dresser
Set Dresser
Set Dresser
Still photographer
Digi Tech
Stills Assistant
Wardrobe
Wardrobe Key on Set
Wardrobe Assist
Hair/MU
Hair/MU Assist
Script
Som
Boom Op
PA SUV Talent Shuttle
PA PU truck Crew Shuttle
PA Driver PU Truck Support
PA Driver PU Truck Grip
PA Driver PU Truck Lighting
PA PU Truck Camera
PA Lighting/Grip P/S/W
PA Support/P/S/W
PA Wardrobe fittings/Set
PA Camera Cube
PA Set/SUV
Prod/Ward/Beauty trailer Driver
Craft Chef
Craft Key
Craft Assist
Offline Editorial
Editor
Assistant Editor
Colorist
Colorização
Auditivo

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