Catherine Dijkstra
Account Manager at Grey Possible
Amsterdam, Países Baixos
TituloLove & Friendship Are Immune To Breast Cancer
Agência
Campanha 10 years - Pink Ribbon Magazine
Anunciante Pink Ribbon Inc.
Marca Pink Ribbon Magazine
Data da primeira Transmissão/Publicação 2010 / 10
Sector Empresarial Jornais, revistas e livros
Legenda Together wer're stronger
História Pink Ribbon Magazine has one advantage compared to other magazines: it is also a charity. And that is the main purchase motivation for women. They don't just buy the magazine for its content, but more importantly because they want to support the fight against breast cancer. Therefore each year the challenge for the campaign is to touch a nerve with women and awaken their sympathy for the breast cancer charity so that they buy the magazine.
Tipo de Mídia Imprensa e publicações
Director criativo
Director criativo
Director de arte
Redator
Account Manager
Digital Director
Digital Producer

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