Opal - "The Prevention Formula "

VMLY&R Lima

VMLY&R Lima Miraflores, Perú

1471

Titulo	The Prevention Formula
Agência	VMLY&R Lima
Campanha	The Prevention Formula
Anunciante	Alicorp
Marca	Opal
Data da primeira Transmissão/Publicação	2023 / 5
Produto	Detergent
Sector Empresarial	Produtos de limpeza, sabões, detergentes
História	Opal, the stain expert detergent, realized that there is a type of stain that can not be removed with any of its formulas: Melanomas, a type of cancer with increasing mortality year by year in Peru, the country with the highest uv radiation in the world. Opal teamed up with a dermatologist and an expert in macro photography and managed to make melanoma spots look like stains on clothes. Through a print and outdoor campaign and with the help of the League Against Cancer, people scheduled checkups with cancer specialists just by scanning a QR.
Tipo de Mídia	Case Study
Comprimento	120 seconds
Chief Executive Officer (CEO)	Eduardo Grisolle
Director executivo criativo	Tin Sanchez
Director criativo	Carlos Fernandez
Director criativo	Poke Meza
Director de arte	Fernando Guerra
Redator	Kevin Torres
Designer	Renzo Zapata
Production Director	Leoni Lizarzaburu
Client Services Director	Sara Roif
Director de contas	Anne Achata
Executivo de contas	Paolo Alvites
Fotógrafo	Alex Freundt