Audi Occasion :plus - "Leave nothing to chance"

Romance

Romance Paris, França

1277

Marca: Audi Occasion :plus
País: França

Anunciante: Audi

Titulo	Leave nothing to chance
Titulo (língua original)	Ne laissez rien au hasard
Agência	Romance
Campanha	Leave nothing to chance
Anunciante	Audi
Marca	Audi Occasion :plus
Data da primeira Transmissão/Publicação	2023 / 4
Sector Empresarial	Automóveis
Filosofia	Although the French people are increasingly turning to the used car market, they remain highly demanding when it comes to the quality and expectations of the cars. In this context, Romance has launched a new communication platform for the Audi used car label, «Leave nothing to chance», focusing on its expertise and tangible benefits such as the 110-point check or the 24-month warranty. To mark the launch of this new platform, the agency has developed an unprecedented advertising campaign that breaks away from the conventions of the automobile sector. To highlight the brand’s iconic models, the film leverages a classic piece of music : Beethoven’s 9th Symphony. However, like used vehicles that must be fixed by an expert before being sold, the famous melody is also altered and gradually «repaired» as the Audi expert carries out the checks. This innovative idea reflects the brand’s philosophy of striving for perfection in every detail.
Filosofia (língua original)	Après la campagne multi-primée « L’âge n’a pas d’importance », l’agence Romance dévoile cette semaine la nouvelle plateforme de communication du label Audi Occasion :plus. Intitulée « Ne laissez rien au hasard », elle se recentre sur l’expertise et les avantages concrets du label comme les 110 points de contrôle ou la garantie jusqu’à 24 mois pour tous les véhicules de moins de 8 ans. La campagne s’extrait des conventions publicitaires du secteur et continue le travail de conquête de nouveaux clients tout en renforçant la désirabilité de la marque Audi. Elle accompagne la montée en puissance du label Audi Occasion :plus dans un contexte marché où les enjeux du marché de l’occasion n’ont jamais été aussi forts. Afin de mettre en lumières les modèles iconiques de la marque, le film s’accompagne d’un grand classique : la 9ème symphonie de Beethoven. Mais à l’image des véhicules d’occasion remis à niveau par un expert avant d’être mis en vente, l’air de la célèbre mélodie est lui aussi altéré, et se « répare » progressivement, au fil des contrôles de l’expert Audi.
Tipo de Mídia	Televisão
Comprimento	51 seconds
Trilha sonora	Beethoven’s 9th Symphony
Chief Executive Officer (CEO)	Christophe Lichtenstein
Director executivo criativo	Alexandre Hervé
Director criativo	Nicolas Smidt
Redator	Méline Deregnaucourt
Director de arte	Léo Tartrais
Agency TV Producer	Emilie Talpaert
Deputy Managing Director	Sébastien de Milleville
Diretor dos Negócios	Sarah Holgado
Planeador estratégico	Jules de Gaulmyn
Executivo de contas	Camille Brauer
Executivo de contas	Charlotte Levesque
Director de publicidade	François Larher
Director de publicidade	Mickaël Assié
Produtora	Ocurens Content
Directors	Bleu Désert
Compositor	Paul Corvaisier