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Denis Gustavo
Denis Gustavo
Digital Project Lead at Hive
São Paulo, Brasil
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TituloBlack Salary Friday
Agência
Campanha Black Salary Friday
Anunciante Instituto Identidades do Brasil (ID_BR)
Marca Instituto Identidades do Brasil (ID_BR)
Data da primeira Transmissão/Publicação 2019
Sector Empresarial Instituições, organizações não governamentais
Filosofia In Brazil, black worker’s salary is 47% lower than white ones. The Black Awareness Day and Black Friday happen in the same week. How to draw attention to racial equality when everybody is thinking about discounts? ID_BR (Brazil’s Identities Institute), a NGO for black rights, launched the Black Salary Friday campaign. A fictitious promotion offering a 47% discount when hiring a black person. We spread banners and videos announcing the sale. By clicking the offer, people discover how bad is the situation of black workers in Brazil.
Tipo de Mídia Interatividade
Comprimento
Redator
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Media Vice President
Planning
Digital Project Lead
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Director de arte
Director de arte
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