| Titulo | Some signs can't be ignored |
| Agência | Y&R Israel |
| Campanha | Some signs can't be ignored |
| Anunciante | JC Decaux |
| Marca | JC Decaux |
| Data da primeira Transmissão/Publicação | 2012 / 1 |
| Sector Empresarial | Publicidade e comunicação |
| História | Ignoring stop signs is the main cause of car accidents. We wanted drivers to pay more attention to them. We put up ads near junctions to resemble stop signs but with a twist, the hand in the sign was actually giving "the finger". Drivers who saw our ad realized they should pay attention and never ignore a stop sign. |
| Tipo de Mídia | Exterior |
| Chief Creative Officer | Tzur Golan |
| Director executivo criativo | Sagi Blumberg |
| Director executivo criativo | Roy Cohen |
| Director de arte | Shira Ronen |
| Redator | Ido Cohen |
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