Samsung Galaxy S21 - "Flight of the bumblebee"

Leo Burnett Israel

Leo Burnett Israel Bnei Brak, Israel

2209

Marca: Samsung Galaxy S21
País: Israel

Anunciante: Samsung

Titulo	Flight of the bumblebee
Agência	Leo Burnett Israel
Campanha	Flight of the bumblebee
Anunciante	Samsung
Marca	Samsung Galaxy S21
Data da primeira Transmissão/Publicação	2021 / 2
Sector Empresarial	Telemóveis e pagers
Filosofia	Nowadays you have to be alert, attentive, on the lookout. You’ve got to keep your phone at hand and be prepared to draw it out in an instant, because you never know what situation you will encounter that will warrant documenting. It could be an elephant giving birth at the safari. It could be a triple rainbow. or it could be a traffic cop dancing in the middle of a busy street intersection. At those moments, it is crucial you be able to operate and access the right camera features on your mobile at lightning speed because that may just determine whether your footage becomes the next big video sensation and ends up conquering the web. That’s why for the launch of the new Galaxy S21 series with its advanced photography and video capturing features, we brought the story of a bumblebee that surprises a Dad making him do all kinds of goofy stuff you wouldn’t want to miss capturing. So while Dad is seen dancing to the tune of the bumblebee, his kids pull out their devices and document the moment, each using a different feature of the phone.
Tipo de Mídia	Viral
Comprimento	42 seconds
Chief Executive Officer (CEO)	Ori Gal
Chief Creative Officer	Ami Alush
VP of Client Services	Yonatan Regev
Director criativo	Oren Ben Naim
Equipa criativa	Hezkush Yeshurun
Equipa criativa	Meital Miller
Produtor da agência	Menny Zarhia
Supervisor de conta	Hagay Zaken
Account Manager	Efrat Gelfand
Realizador	Eran-Shushu Spanier
Produtora	Green Productions
Marcom Director	Eva Hasson