Jon Austin
Executive Creative Director at Host/Havas
Austrália
Titulo#RedefineWomen
Agência
Campanha #redefinewomen
Anunciante Host
Marca Host
Data da primeira Transmissão/Publicação 2016 / 8
Sector Empresarial Agências de publicidade
História A planner and a copywriter working in advertising. We have always been pro equality; regularly (and passionately) sharing our outrage over sexism on the internet.
But it wasn’t until we stumbled upon a definition – which grew to more than a few – that we realised we could make a difference.
We noticed that the sentence examples Google Search were aggregating to bring definitions to life were sexist.
We decided to tackle this problem head on.
#redefinewomen is a social movement that calls on people to help us change the way women are perceived, by changing the way women are defined.
Tipo de Mídia Social Media
Comprimento
Digital Writer
Director criativo
Social Content Strategist

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