The Canadian Centre for Child Protection - "Sextortion Ed Video"

No Fixed Address

No Fixed Address Toronto, Canadá

3465

Titulo	Sextortion Ed Video
Agência	No Fixed Address
Campanha	Don't Get Sextorted, Send a Naked Mole Rat
Anunciante	The Canadian Centre for Child Protection
Marca	The Canadian Centre for Child Protection
Data da primeira Transmissão/Publicação	2017 / 5
Sector Empresarial	Violência doméstica, agressões sexuais
Legenda	Don't Get Sextorted, Send a Naked Mole Rat
Filosofia	The Don’t Get Sextorted, Send a Naked Mole Rat campaign breaks down communication barriers with a character that uses humour and innuendo to appeal to teenage boys; capture their attention; and make it easier to talk about sextortion. The naked mole rat character is also portrayed in memes that can be sent as a prankster-style alternative, to those asking for nudes online. It gives boys an easy “way out” of a potential sextortion situation.
Tipo de Mídia	Imprensa e publicações
Director criativo	Shawn James
Director criativo	Dhaval Bhatt
Director de arte	Daniela Angelucci
Director de arte	Randy DeMelo
Director de arte	Shawn James
Redator	Andrew Rizzi
Redator	Cole Rosenberg
Redator	Dhaval Bhatt
Produtor	Brie Gowans