Titulo | Julie-Isabelle (Flemish) |
Agência | Duval Guillaume |
Campanha | Heartbeats |
Anunciante | Re-Born To Be Alive |
Marca | Re-born to be alive |
Data da primeira Transmissão/Publicação | 2015 / 5 |
Sector Empresarial | Associações de informação e de luta contra doenças |
História | Re-born to be alive is a nonprofit organization that stands for the promotion of organ donation and transplantation. Its campaigns are meant to spark discussions about the topic and bring it closer to the public. The ultimate goal of the organization is to give second chances. |
Filosofia | The radio campaign that Duval Guillaume has created wants to raise awareness of the possibilities that organ donation offers, and activate people to register at www.reborntobealive.be as an organ donor. The agency wanted to show that life can be passed on and nobody’s death needs to be meaningless. The radio campaign “heartbeats” is a result of a collaboration between Duval Guillaume and Ray Gun and will be aired on FM Brussels. |
Tipo de Mídia | Rádio |
Comprimento | |
Mais Informações | www.reborntobealive.be |
Director executivo criativo | Dries De Wilde |
Director executivo criativo | Koenraad Lefever |
Director executivo criativo | Véronique Sels |
Director de arte | Ad Van Ongeval |
Redator | Jeremie Goldwasser |
Director de contas | Elke Janssens |
Account Manager | Jef Leysen |
Executivo de contas | Tine Van Hasselt |
Radio Producer (Raygun) | Toon Jansegers |
Sound Engineer (Raygun) | Mathieu Grillo |
Sound Engineer (Raygun) | Menno Van Riet |