UNESCO - "#QuestionsThatMatter, 5"

DDB Paris

DDB Paris PARIS, França

3364

Esse anúncio faz parte da Coleção ACT Responsible

Marca: UNESCO
País: França

Anunciante: UNESCO

Titulo	#QuestionsThatMatter, 5
Agência	DDB Paris
Campanha	#QuestionsThatMatter
Anunciante	UNESCO
Marca	UNESCO
Data da primeira Transmissão/Publicação	2021 / 5
Sector Empresarial	Instituições, organizações não governamentais
História	"The sovereignty of the people and the freedom of the press are two entirely correlative things," Alexis de Tocqueville. Some crises can act as revelators. What was striking during the Covid-19 crisis was this deep dependence on public goods such as water, transit, health infrastructure and equipment… Goods so common that we forget how vital they are. Information is one of those fundamental assets. The role of journalists in a society is to inform, investigate and denounce. More than just a right, press freedom is the sine qua none condition for any democracy. If people do not know what is happening in their society, if their leaders, if economic, moral or religious powers act under the veil of secrecy, no one is able to act. Through 5 symptomatic questions of today’s world and by confronting readers directly with the effects of censorship, UNESCO asks us about the individual and collective consequences of a lack of press freedom. Without this possibility to ask questions: those that annoy, those that disturb, we are all deprived of information, and by the same action. To silence a journalist is to silence all of us.
Tipo de Mídia	Integrated Media/360 Activation
Supervisor de conta	Vincent Leorat
Supervisor de conta	Mathieu Bliguet
Supervisor de conta	Justine Roux
Director executivo criativo	Alexander Kalchev
Redator	Laurenza Lea
Director de arte	Idriss Dabré
Press Relations Director	Anne-Marie Gibert
Planeador	Cedric Ledoux
Social Media Expert	Sébastien Balondrade
Print Producer	Jocya Mallet
Art Buyer	Corinne Persch
Art Buyer	Gaëlle De Pompignan